ArchnixArchnixArchnix

Digital Marketing Executive

Digital Marketing Executive

Job Category: Marketing
Job Type: Full Time
Job Location: Sri Lanka
Level: Executive

Company Description

Archnix is a leading software and digital solution provider with a vision to become the world’s best one-stop solution provider for all technological and digital needs. Our well-organized workspace and entertainments motivate an amicable work culture enforcing high-end creativity. Our services range from digital media marketing, software development, mobile application development, mobile game development, UI UX development to block chain development. Our success is driven by strong teamwork as we strive together as a team to develop ourselves to serve the best for our clients.

Job Responsibilities

  • Create and implement social media strategies that are in line with marketing objectives.  
  • Identifying target audiences, developing resonant content, and adding new ideas into the strategy are all important steps.  
  • Create a content calendar and schedule posts in accordance with your marketing goals.  
  • Management and administration of social media accounts such as Meta (Facebook), Google, and TikTok.  
  • Monitor channels for comments, messages, and mentions and answer as soon as possible.  
  • Through interactions and engagement, you may create and foster online communities.  
  • Plan and carry out social media campaigns to promote products, services, or brand activities on Meta, Google, and TikTok.  
  • Collaborate with cross-functional teams to integrate social media activity into larger marketing campaigns.  
  • Using tools like Google Analytics, monitor and analyse social media metrics on Meta, Google, TikTok, and other channels.  
  • Create frequent reports on key performance indicators (KPIs) for Meta, Google, and TikTok ads, delivering insights for optimisation.  
  • Maintain strong relationships with Meta, Google, and TikTok followers and influencers.  
  • Respond to client inquiries via social media networks in a professional and timely manner.  
  • Maintain current knowledge of market trends, upcoming technology, and changes in social media algorithms.  

Requirements

  • Bachelor’s degree, diploma, or certificate course in Marketing, Communications, or a related field.
  • Proven experience as a Digital Marketing Executive or in a similar role. 
  • Excellent understanding of digital marketing concepts and best practices. 
  • Hands-on experience with B2C social media, Google Adwords, and email campaigns. 
  • Working knowledge of ad serving tools (e.g., DART, Atlas). 
  • Proficiency in web analytics tools (e.g., Google Analytics, NetInsight, WebTrends). 
  • Skills and experience in creative content writing. 
  • Analytical mindset and critical thinking. 
  • Excellent communication and interpersonal skills. 

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